Helping small businesses navigate digital marketing
Skip the uncomfortable stage of not knowing what you don't know - accelerate your setup and keep track of the numbers that matter!
Skip the uncomfortable stage of not knowing what you don't know - accelerate your setup and keep track of the numbers that matter!
•From household names to budding brands, across a number of industries
•Managing budgets from £25k to £8m/year
•5+ years experience across large agencies and startups
•Trained not only in digital,but in wider marketing, with qualifications from mini MBA and CIM
•Maximise real business impact and MER, looking beyond inflated platform numbers
•Half creative, half analyst
•Because marketing's best when you're firing on all cylinders
•Specialist across Google Ads, Meta Ads, Display, YouTube, prDOOH
•I'll work to build a foundation of the best channels for you, then expand your reach
•No matter what your goal, I can help you on the path to achieving it - revenue, ROAS, awareness + brand building, lead gen
•Balance long-term brand building with short-term sales increases
•Custom-built dashboards that help you make sense of the data and keep track of the data that means most to you
•Create systems to automate the boring stuff so we can spend more time focusing on the interesting impactful changes (creative/copy etc.)
•Rigorous and measurable testing plans
•Custom media mix modelling to assess impact and incrementality of campaigns
•Say goodbye to vanity metrics
•Transparency- no cherry picking
•Competitor insights
Hi, I'm Alun Batcup, and I'm a professional digital marketer with over 5 years experience across some of the largest agencies in the world, as well as smaller startups, across a range of industries, including ecommerce, live events, and charities.
I work with:
•Business owners who don’t need a full time marketing manager, but need someone experienced to plan & implement an effective marketing strategy and/or lead their marketing team
•Business owners who require ad hoc marketing advice and/or support for specific projects or campaigns.
•Marketing Directors who require support with digital marketing, analytics and KPI reporting.
•Marketing agencies requiring additional resource in their delivery and account management teams.
Maybe you are:
•A new company who needs help getting set up and delivering excellent digital ads?
•Thriving with traditional advertising methods but having trouble translating that into the digital world?
•Established but need help expanding and knowing where to focus?
Whether you need a part-time marketing expert to help you plan and implement effective marketing strategies and/or train your team, or need ad-hoc marketing advice for specific projects (e.g. data visualisation/campaign launches), I'm here to help.
Created automated reports/dashboards for SkyShowtime and Brooks Running across all European activity tracking activity across 20+ markets and over £20m of spend.
This meant less time pulling data and more time working on analysis and insights, allowing us to implement optimisations faster.
Launching full-funnel campaigns across Meta, Google Ads, YouTube, TikTok that both maximised sales in the short term and helped to create sustained demand and brand awareness in periods of lower seasonal sales.
Ran brand and search lift studies, delivering 48% awareness lift (vs. 11% Google benchmark).
A sign-up campaign across Meta, Tiktok, Google Ads, that led to the fastest extension in UK theatre history.
•47k Leads generated
•£2.3m revenue in the first 24 hours of the pre-sale period, equivalent to a ROAS of 10,470%
•25% CVR from sign-ups in just 24 hours
•£0.46 lifetime CPL
Expanding Brooks' European Lead Gen strategy across Meta and Demand Gen
•Leads up 54% QoQ,
•CPL down 28%
•Constant A/B testing of creative/copy/forms and smart reallocation of budget across markets
Repurposing and re-editing existing video content to be digital-first power traffic drivers
Used a deep-rooted understanding of how audiences consume video in a mobile-first world, overlaying brand and key messages.
Traffic and revenue skyrocketed, up 116%/143% PoP with spend flat.
Launched and managed PPC campaigns across Demand Gen, Search, PMax across 8 markets for the Nothing 3a/3a Pro launch.
Revenue of $1.1m, ROAS of 15.98 in first month of campaign.
Understand your business goals and current marketing setup
Immediate performance improvements (creative, copy, landing pages, optimisations)
A thorough audit of performance to inform future strategy and build out a testing plan
Visualise your campaigns and understand what's working, and why
Weekly/monthly reports based on whatever cadence works for you
Advanced data modelling (MMM) on request to understand impact of marketing beyond platform data
Or send me an email: info@lunmarketing.com